Killzone 2 Ads Pulled From Toronto Bus Shelters

31 Mar

From Toronto Star:

About 300 Toronto bus shelter ads for a violent video game are coming down ahead of schedule [last] week after complaints surfaced about its images of war and violence.

Teacher Davis Mirza emailed Sony Canada, which makes PlayStation games, after seeing an ad for Killzone 2 in the bus shelter near his Scarborough school.

“My kids, who come from a lot of different countries, who have to experience violence, who basically come here to seek shelter and safety, that’s the stuff they don’t need to see,” said the Grade 4/5 teacher at Pauline Johnson Junior Public School, near Birchmount Rd. and Sheppard Ave. E.

The central image in the ad is a “menacing head with glowing eyes,” wearing a mask with a breathing tube,, Mirza said.

This is what they are talking about:


What I want to know is what country has the money and technology to put soldiers like this in the battlefield.  How does this look anything like a modern day soldier? Here’s what a real soldier looks like:


Yeah, that totally looks like a dude with glowing eyes and a breathing apparatus.  The closest a real soldier would get to looking like one of these computer generated dudes would be putting on some night vision goggles and a gas mask.

But wait, here’s the real reason why they’re pulling the ads:

“I don’t think that when you’re in Scarborough, where we’re having to deal on a constant basis with violence, that does anything to help promote any kind of community renewal or even responsibility,” he said.

So basically you’re telling me that the people of your community are too stupid to know the difference between real war and a video game? This is completely obtuse. People should be more focused on curbing gun crime than worrying about how Sony advertises it’s products. While we’re at it, why don’t we pull down every single Victoria Secret ad from the city, because you know, there’s rapists out there and they might get mixed messages about how we feel about them.

A block away from my work, there’s a clothing store that uses a woman that is completely naked as their poster girl.  They only thing covering her up is a cowboy hat, boots and her breast-length hair.  Is this considered faux pas? Hell no.  If you’re allowed to have as much violence as you want in movies and TV but nudity is taboo, then why is an ad from a video game getting so much attention and the store down the street from me isn’t?

So what does Sony do to address these idiotic people?

Sony had decided to pull the entire Killzone bus shelter campaign.

That my friends is why this society is doomed to mediocrity.

9 Responses to “Killzone 2 Ads Pulled From Toronto Bus Shelters”

  1. enviralment March 31, 2009 at 4:33 PM #

    Dude it’s Scarborough. Just leave it at that as not much else needs to be said.

  2. James March 31, 2009 at 4:54 PM #

    My buddy made a comment about those ads being violent when we were walking to Subway. I said they were harmless. Can’t believe they’re actually getting pulled.

  3. jeff51 March 31, 2009 at 4:56 PM #

    If people are too retarded to know the difference between video game violence and actual war, that’s their problem. When people seek to crush freedom of speech, and that includes advertising, then it’s my problem. How does not informing kids about violence and the fact that it’s actually not a good thing help anybody? If a parent or teacher are too lazy to explain the difference between real and fake, then they shouldn’t be allowed anywhere near kids.

  4. magic foot March 31, 2009 at 5:04 PM #

    hahahaha, thats right near my parents house in scarborough. there’s no crime there…that douche (whoever made the quote) needs to shut up.

    nice blog though

  5. Stobot4000 March 31, 2009 at 5:26 PM #

    I am getting SO sick of this sociological belief that everybody has the right to exist without being offended.
    This is another step bringing us closer to living in A Brave New World. Hail Ford.

  6. matt April 1, 2009 at 2:48 AM #

    This blog’s great!! Thanks :).

  7. xugro April 2, 2009 at 7:08 PM #

    It’s fascinating because the game actually questions the need for violence. So pulling the ads removes that moral questioning, which is unfortunate. I just wrote about the moral problematics of the game and would like to know what you think.


  8. Top work April 6, 2009 at 7:38 PM #

    Excellent, just gotta recomend this.


  1. Top work - April 4, 2009

    Top work…

    Excellent, just gotta recomend this….

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